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The KE Camps Team

Ashley Schmitz

SVP, Operations

Dan Schmitz

SVP, Club Partnerships

Ashley & Dan

Ashley and Dan began operating KE Camps in 2010 and since then, have grown the company to over 200 country club day camps nationwide. Camp has been a lifelong passion for both Ashley and Dan so it is only fitting that it is what brought them together. They met at the Tri-State Camp Conference and have been “camping” together ever since.

A true camper at heart, Ashley began attending summer camp at the age of three. She later worked her way through the ranks at her childhood resident camp, progressing from Camper to Counselor to Group Leader to Assistant Head Counselor. Ashley received her B.A. in Public Policy from Duke University. After spending a year as a Director at a NYC Education Center, Ashley decided it was time to bring camp into her everyday life and thus, pursued a full-time position as the Director of Communications and Projects at a premier all-girls resident camp in New Hampshire. After three wonderful years there, she moved on to her current passion, KE Camps. In addition to running KE Camps, Ashley has served as a volunteer for the American Camp Association as a Standards Visitor and Tri-State Program Committee Member.

Dan, a die-hard Minnesota Vikings fan, received his B.S. in Health and Physical Education from St. Cloud State University and went on to spend many years working with children in both school and summer camp settings. Dan worked as a teacher and athletic director at several public and private schools throughout the country. He also spent 10 years at summer camp where he held a variety of positions including Tennis Specialist, Soccer Director, Teenage Head Counselor and Group Leader. Prior to taking over KE Camps, Dan worked as the full-time Assistant Director at a premier coed sleep-away camp in the Pocono Mountains of Pennsylvania. 

Ashley and Dan work year-round on building relationships with our clubs and planning for the most creative, fun and safe summer programming possible.  They oversee the Leadership Team of Camp Directors and handle all of the day-to-day behind the scenes aspects of operating camps.  Ashley and Dan have made it their mission to infuse traditional camp spirit into the country club camp atmosphere and look forward to passing on their love of camp to your family.

Ashley and Dan are proud parents to their son, Bradley, and twin daughters, Natalie and Scarlett.  Outside of camp, they can be found out on the golf course and tennis court, listening to Bruce Springsteen, exploring the Princeton area and hanging out with their beloved dog, Birdie!

Hayley Zweig

SVP, Club Relations


As SVP of Club Relations, Hayley works closely with our country clubs throughout the year on the planning and execution of camp logistics, programming and marketing.  After spending several years working in the corporate event planning industry in New York City, Hayley - a lifelong camper and counselor herself - was thrilled to join the KE Camps team in 2011.

When she's not planning for camp, Hayley loves exploring the Princeton area with her husband, Ami (also a camp person!), her sons, Everett and Ryan, and their dog, Freddy.  Hayley can often be found playing tennis, enjoying the outdoors, and cooking.

Nicole Landosky

SVP, Staff


In her role as SVP, Staff, Nicole oversees the daily operations of our year-round team, as well as the processes within our Staffing Department to successfully recruit, hire and train 1,200+ seasonal team members nationwide. A passion for camp is at Nicole’s core – she attended day camp growing up and began working as a Camp Counselor at that same camp program during college. Ultimately, upon graduating from the University of Richmond, Nicole was given the opportunity to transition into the role of Site Director/General Manager for that camp location, becoming not only the first camper to lead the same camp they attended within this organization, but also the youngest Site Director/General Manager in the organization’s history. Transitioning to KE Camps continued to give Nicole the opportunity to put her leadership, organizational, administrative and recruiting experience to use. Holding a BA in Leadership Studies, Nicole has loved having the opportunity to train, mentor and coach staff members in various positions throughout her time both leading up to and with KE Camps since 2018.
In her free time, Nicole enjoys spending time with her husband, Nick (who she also met working at camp!), and their cat, Willa, as well as attending sporting events of all sorts. Nicole loves to travel, especially to warm weather destinations, and is an avid supporter of the performing arts (Nicole also holds a BA in Dance!).

Kassandra Parker

Director of Campers & Families


As our Director of Campers & Families, Kass is available for all your camp questions year-round.  Her main goal is to make sure that your entire experience, from registration through your child's time at camp, is flawless and enjoyable.  Kass' background is in Environmental Education, and she has spent the past decade running STEM and nature camps in New Jersey and Pennsylvania.  She is excited to join the KE Camps family and help make sure your child has the best summer ever!

In her free time, Kass likes to hang out with her husband, Tim, their daughter, Magnolia, and their dog, Cooper.  She loves being outdoors whether it be while hiking with her dog or runnig trails.  She enjoys gardening in the spring and summer months, and if she's not outside, you can find her in the kitchen or binge-watching shows on Netflix!

Heather Lewis

Camper & Family Enrollment Coordinator


As Camper & Family Enrollment Coordinator, Heather handles customer service for campers and their families.  Heather has a background in education and she is excited to help our camp families have an amazing expreience.

In her free time, Heather can be found at the beach, relaxing on the sand and enjoying the waves.  She also enjoys wathing sunrises, listening to music, and spending time with her family, friends, and her dog, Hope.

Lynn Baxter

Camper & Family Enrollment Coordinator


As Camper and Family Enrollment Coordinator, Lynn handles customer service for campers and their families, along with the other members of the Enrollment Team. Lynn’s love of summer camp began when she attended Girl Scout Camp as a child. Her passion for camp carried her to work for 9 years at a resident camp, where she was a Counselor, Trip Director, Waterfront Director, and most recently, the Assistant Director. She also has experience in Early Childhood Education, as she has worked with infants in a daycare setting.

In her free time, Lynn can be found with her son, Kolton. They enjoy spending time with family, going to the park, and going for rides in their jeep.

Tricia Murray

Healthcare Consultant


Dr. Tricia Murray is our Healthcare Consultant. In this role she supports the health and safety needs of campers and staff. Tricia collaborates with families and health care providers, and serves as a resource for our Camp Directors and Staff.

Tricia is an advanced practice nurse, with certification as a Family Nurse Practitioner. Her clinical background is in primary care, employee health, palliative care, and emergency and urgent care services. She holds a University faculty position as an Associate Professor and Program Director of a Family Nurse Practitioner program in Massachusetts. In 2019 she earned her Doctorate in Health Sciences with a concentration in Higher Education.

Tricia was introduced to camp nursing when her daughters attended summer camp 18 years ago and she has been involved in camp nursing ever since. She brings with her a unique view to the Healthcare Consultant role, having been the parent of a camper while working as a camp nurse. This background enhances her ability to work with our families and camp staff to ensure a safe and happy summer for all!

In her spare time, Tricia enjoys traveling with her husband Sean, daughters, Carly and Lauren, and spending time with friends and family.

Laura Andersen

Director of Staff Onboarding & Communications


As Director of Staff Onboarding & Communications, Laura handles the onboarding process for our summer staff, including the collection of all human resource paperwork, compliance with required certifications and implementation of various training platforms. In addition, she also serves as a main point of contact for staff throughout the pre-camp season, answering questions, providing guidance and ensuring staff are prepared for camp to begin! Prior to joining the full-time team in 2014, Laura served as the Director of one of our New Jersey camps!  As a former pre-k teacher, transitioning into the camp world was a perfect fit.

Outside of camp, Laura has her family to keep her busy. With her husband, Brett, they have two daughters, Christa and Jules, and two doggies, Jack and Rosie. In her free time, you can find her in the kitchen trying new recipes and baking up all sorts of yummy treats, one of her favorite hobbies.



Kristin Grapes

Staff Onboarding & Licensing Coordinator


As Staff Onboarding & Licensing Coordinator, Kristin handles all human resources paperwork and certifications for our summer staff. In addition, she works with our Clubs and Directors to ensure all licensing requirements are met or surpassed. Kristin is a 2005 Temple Graduate with her BS in Therapeutic Recreation. Prior to joining the team in 2023, Kristin started her camp journey as a volunteer at age 13 and for the past 17 years has been a full time Enrollment Coordinator for a resident camp, accumulating more than 25 years of experience.

Kristin and her son, Kaden, have summer camp running through their veins! Kaden has been a part of camp since the day he was born and looks forward to returning to his camp family every summer. In her free time, Kristin serves on her townships Parks & Rec board, creates memories with her son or is in the kitchen cooking for friends and family.

Suzanne Brennan

Licensing Coordinator


As Licensing Coordinator, Suzanne puts her keen attention to detail to good use.  With her vast experience reviewing state laws, rules, and regulations as a practicing attorney, she works with our clubs and directors to ensure all licensing requirements are met or surpassed. 

While she and her husband, Tom, raised their three children, Melyssa, Tommy, and Andrew, who are all now twenty-somethings working and going to shool, Suzanne was always the community organizer.  She spearheaded multiple neighborhood events for the kids, ran countless school fundraisers, and brought people of all ages together to have fun.  Always willing to lend a hand, Suzanne currently serves as a Trustee for Brookdale Community College, delivers meals for the local Meals on Wheels program, and runs supply drives for the Blessing Bag Brigade.  She enjoys taking her beagle, Bella, for walks, playing Rummikub with friends, spending time with her family, and painting kindness rocks.

Alena Marsh

Staff Recruitment & Experience Manager


As Staff Recruitment & Experience Manager, Alena is deeply involved in recruiting Camp Counselors and staff retention. After working for Disney Cruise Line as a Youth Counselor, Alena transitioned into the summer camp world as a general Counselor and then quickly stepped into leadership positions of Assistant Director, Camp Director, and Staffing and Planning Coordinator over the past 7 years. With her passion for full-cycle recruiting and hands-on experience in all things camp, Alena is dedicated to hiring and retaining counselors who will make a difference in your child's life. 

In her free time, Alena loves spending time with her fiancé, Cody, and their new mini goldendoodle puppy, Jett. You will typically find her re-reading the Harry Potter books, crafting, watching motocross, and checking things off her bucket list.

Kristina Farella

Staff Recruitment & Experience Manager


As Staff Recruitment & Experience Manager, Kristina focuses primarily on the hiring of our Camp Counselors, and is an integral part of their staffing process, including recruitment, screening, and interviews. Kristina has been a part of the summer camp world for the past 13 years, and is excited to bring her experience in recruitment to the KE Camps setting.

In her free time, Kristina likes to travel to new destinations, attend concerts and sporting events, and enjoys spending time with her family and friends at the beach.  She also enjoys baking, painting, and watching Netflix.

Angela Sousa

Staff Recruitment & Experience Manager


As Staff Recruitment & Experience Manager, Angela is involved in the hiring process of our seasonal team members. With a background in billing, Angela earned her BS in Leadership and Management from Rutgers Business School in 2021. Angela is excited to dive back into the camp world, as she spent many summers growing up as a camper herself attending various adventure camps.

In her free time, Angela likes to spend time with her husband, Gabriel, with whom she plays many board games and goes on hikes. She is a lover of animals, especially her dog Bamboo, and likes to bake whenever she gets the chance. 

Monica Duncanson

Staffing & Recruitment Coordinator


Monica began her journey with KE Camps as a Counselor while in college at Sacramento State and eventually became a Camp Director for NVCC Day Camp in Napa, California. She enjoyed her time working for KE Camps seasonally so much that it was only a natural progression for her to join the full-time team! In her role as Staffing and Recruitment Coordinator, Monica will be assisting in hiring new staff for the camp season and building relationships with those who are hired. Monica always felt so supported during her time working at camp and will strive to pass this same support on to each employee she encounters.

 Monica currently lives in San Diego, California and spends her free time going to the beach, hanging out with friends and family, traveling, cooking, and trying new restaurants!

Jules Andersen

Club Relations & Marketing Manager


As Club Relations & Marketing Manager, Jules plays an important role in developing marketing materials for our camps, as well as maintaining KE Camps’ social media presence. Jules is also involved in the behind-the-scenes logistical details with our clubs, ensuring that schedules and day-to-day operations run smoothly during the camp season. For the past three summers, Jules was a summer intern with KE Camps and is looking forward to joining the year-round team!

As a recent graduate of Villanova University with a BBA in Marketing and minors in Economics and Communications, Jules is a true Villanova Wildcat. She is always excited to watch college basketball, especially cheering on her team during March Madness. In her free time, Jules loves to spend time with her family, friends, and dogs, Jack and Rosie. You can also find her at the beach watching the sunrise or sunset, no matter what the time of year!

Dana Smith

Club Relations & Marketing Coordinator


As Club Relations & Marketing Coordinator, Dana assists in the planning of camp logistics and development of marketing materials for our camps. While having previously worked in the country club industry for seven years, Dana brings her knowledge of club operations and logistics to the KE Camps team. She is excited to share her love of clubs with the Country Club Summer Camp.

When Dana’s not working you can usually find her doing something artsy whether that be painting, coloring, or creating designs for her Etsy. She loves music and attending small-venue concerts, and is an avid football watcher during football season. Dana also enjoys spending time with her family, friends, and new puppy, Sadie.