This Privacy Notice for California residents (“California Privacy Notice”) supplements the information contained in Youth Enrichment Brands, LLC’s primary Privacy Policy. KE Camps, which is part of the Youth Enrichment Brands family of companies] (“we,” “us,” or “our”) has adopted this California Privacy Notice pursuant to the California Consumer Privacy Act, and its associated regulations (“CCPA”). Any terms defined in the CCPA have the same meaning when used in this California Privacy Notice.
This California Privacy Notice describes how we collect, use, and disclose Personal Information of California residents, including through interactions you may have with us online or outside of our website or mobile applications (collectively, our “Services”). If you work for us please see our California Employee Privacy Notice for applicable disclosures. California job applicants should refer to our California Applicant Notice [link].
Personal Information We Collect
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. It does not include publicly available, deidentified, or aggregated information.
Within the past 12 months, we collected the following categories of Personal Information about California residents. Note that the Personal Information we collect about you may vary depending on the nature of your interactions with us, and may not include all of the examples listed below.
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Category of Personal Information |
Categories of Sources from which Information was Collected |
Purposes for Collection |
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Identifiers, including real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, or other similar identifiers |
Directly from you Automatically when you use our Services Internet service providers Data analytics providers Advertising networks Vendors that provide services to us Our affiliate organizations Our franchisees Data brokers
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To provide you the services and information you request For security or fraud prevention purposes To provide you with effective customer service To provide you with a personalized experience when you use our Services To contact you with information and notices related to our Services To better understand your needs and interests To improve our Services For marketing and advertising To improve our marketing and promotional efforts To provide operational, analytical, and other support for our affiliate organizations and independent franchisees As part of our application process for potential franchisees, and relationship with current franchisees |
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Personal Information described in Cal. Civ. Code § 1798.80(e), including name, signature, physical characteristics or description, address, telephone number, education, employment, employment history, bank account number, credit card number, debit card number, or other financial information, medical information, or health insurance information |
Directly from you Automatically when you use our Services Internet service providers Data analytics providers Advertising networks Vendors that provide services to us Our affiliate organizations Our franchisees Data brokers |
To provide you the services and information you request For security or fraud prevention purposes To provide you with effective customer service To provide you with a personalized experience when you use our Services To contact you with information and notices related to our Services To better understand your needs and interests To improve our Services For marketing and advertising To improve our marketing and promotional efforts To provide operational, analytical, and other support for our affiliate organizations and independent franchisees As part of our application process for potential franchisees, and relationship with current franchisees |
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Characteristics of protected classifications under California or federal law, including age and date of birth, medical condition, disability, sex, gender, or gender identity |
Directly from you Our affiliate organizations Data brokers
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To comply with our legal obligations To provide you the services and information you request To accommodate for camp participants different abilities To promote safety for all camp participants To better understand your needs and interests To improve our Services To improve our marketing and promotional efforts To provide operational, analytical, and other support for our affiliate organizations and independent franchisees As part of our application process for potential franchisees, and relationship with current franchisees |
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Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
Directly from you Automatically when you use our Services Data analytics providers Advertising networks Vendors that provide services to us Our affiliate organizations Our franchisees Data brokers |
To provide you the services and information you request For security or fraud prevention purposes To provide you with effective customer service To provide you with a personalized experience when you use our Services To better understand your needs and interests To improve our Services For marketing and advertising To improve our marketing and promotional efforts To provide operational, analytical, and other support for our affiliate organizations and independent franchisees As part of our application process for potential franchisees, and relationship with current franchisees |
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Internet or other electronic network activity information, including browsing history, search history, and information regarding your interactions with our websites, applications, or advertisements |
Automatically when you use our Services Internet service providers Data analytics providers Advertising networks Vendors that provide services to us Our affiliate organizations Our franchisees |
To provide you the services and information you request For security or fraud prevention purposes To provide you with effective customer service To provide you with a personalized experience when you use our Services To contact you with information and notices related to our Services To better understand your needs and interests To improve our Services For marketing and advertising To improve our marketing and promotional efforts To provide operational, analytical, and other support for our affiliate organizations and independent franchisees |
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Geolocation data |
Automatically when you use our Services (e.g., inferred from your IP address) Internet service providers Data analytics providers Advertising networks Vendors that provide services to us Our affiliate organizations Our franchisees |
To provide you the services and information you request For security or fraud prevention purposes To provide you with effective customer service To provide you with a personalized experience when you use our Services To improve our Services For marketing and advertising To improve our marketing and promotional efforts To provide operational, analytical, and other support for our affiliate organizations and independent franchisees |
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Professional or employment-related information |
Directly from you Our affiliate organizations Our franchisees |
To provide you the services and information you request As part of our application process for potential franchisees, and relationship with current franchisees |
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Inferences used to create a profile reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes |
Drawn from the other categories of Personal Information we collect |
To better understand your needs and interests To improve our Services For marketing and advertising To improve our marketing and promotional efforts To provide operational, analytical, and other support for our affiliate organizations and independent franchisees To provide operational, analytical, and other support for our affiliate organizations To improve our marketing and promotional efforts As part of our application process for potential franchisees, and relationship with current franchisees |
Among the categories listed above are the following categories of sensitive personal information:
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Category of Sensitive Personal Information |
Categories of Sources from which Information was Collected |
Purposes for Collection |
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Personal Information collected and analyzed concerning a consumer’s health |
Directly from you Our affiliate organizations |
To provide you the services and information you request To accommodate for camp participants’ different abilities To promote safety for all camp participants |
In addition to the purposes described above, we may use and disclose any category of Personal Information or Sensitive Personal Information we collect to respond to law enforcement requests, or as otherwise required or authorized by applicable law, court order, or governmental regulations; to protect our rights and interests and those of others (including our franchisees); to resolve any disputes; to enforce our terms and policies; and to evaluate or conduct a merger, sale, or other acquisition of some or all of our assets. We also reserve the right to use Personal Information we collect for any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us, or otherwise with your consent.
We do not use or disclose Sensitive Personal Information for purposes to which the right to limit use and disclosure applies under the CCPA.
How Long We Retain Personal Information
We keep the categories of Personal Information described above for as long as necessary for the purposes described in this Notice or otherwise authorized by law. This generally means holding the information for as long as one of the following apply:
- Your Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for whichwe collected the information;
- Your Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was collected;
- The Personal Information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
- We are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.
Where Personal Information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.
How We Disclose, Share, and Sell Personal Information
We disclose Personal Information as shown below. The first chart shows the categories of Personal Information we disclose to our service providers and contractors for business or commercial purposes. Although we do not sell Personal Information in exchange for money, some of the ways in which we share Personal Information for advertising or disclose Personal Information to our franchisees or third-party business partners may be considered “sales” or “sharing” under California law.
- The second chart shows the categories of Personal Information we share for purposes of cross-context behavioral advertising or otherwise “sell,” as that term is defined under California law. We do not sell or share the Personal Information of consumers under 16 years of age without affirmative authorization from a parent or guardian.
Disclosures for a Business or Commercial Purpose
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Category of Personal Information |
Categories of Recipients to which Information was Disclosed |
Purposes for Disclosure |
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Personal Information |
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Identifiers |
Our affiliate organizations Service providers that we use to support our business and operations Professional advisors and external auditors |
To provide operational, analytical, and other support for our affiliate organizations Services performed on our behalf (e.g., communications, technical, analytical, web hosting, cloud hosting, and other services) Advertising and marketing services (except for cross-context behavioral advertising) Short-term, transient use, including, but not limited to, non-personalized advertising Auditing, related to ad impressions Ensuring security and integrity of Personal Information Debugging to identify and repair errors that impair existing intended functionality · Detecting, investigating, or protecting against malicious, deceptive, fraudulent, or illegal activity |
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Personal Information described in Cal. Civ. Code § 1798.80(e) |
Our affiliate organizations Service providers that we use to support our business and operations Professional advisors and external auditors |
To provide operational, analytical, and other support for our affiliate organizations Services performed on our behalf (e.g., communications, technical, analytical, web hosting, cloud hosting, and other services) Advertising and marketing services (except for cross-context behavioral advertising) Short-term, transient use, including, but not limited to, non-personalized advertising Auditing, related to ad impressions Ensuring security and integrity of Personal Information Debugging to identify and repair errors that impair existing intended functionality · Detecting, investigating, or protecting against malicious, deceptive, fraudulent, or illegal activity |
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Characteristics of protected classifications |
Our affiliate organizations Service providers that we use to support our business and operations Professional advisors and external auditors |
To provide operational, analytical, and other support for our affiliate organizations Services performed on our behalf (e.g., communications, technical, analytical, web hosting, cloud hosting, and other services) Advertising and marketing services (except for cross-context behavioral advertising) Short-term, transient use, including, but not limited to, non-personalized advertising · Detecting, investigating, or protecting against malicious, deceptive, fraudulent, or illegal activity |
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Commercial information |
Our affiliate organizations Service providers that we use to support our business and operations Professional advisors and external auditors |
To provide operational, analytical, and other support for our affiliate organizations Services performed on our behalf (e.g., communications, technical, analytical, web hosting, cloud hosting, and other services) Advertising and marketing services (except for cross-context behavioral advertising) Short-term, transient use, including, but not limited to, non-personalized advertising Auditing, related to ad impressions Ensuring security and integrity of Personal Information Debugging to identify and repair errors that impair existing intended functionality · Detecting, investigating, or protecting against malicious, deceptive, fraudulent, or illegal activity |
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Internet or other electronic network activity information |
Our affiliate organizations Service providers that we use to support our business and operations Professional advisors and external auditors |
To provide operational, analytical, and other support for our affiliate organizations Services performed on our behalf (e.g., communications, technical, analytical, web hosting, cloud hosting, and other services) Advertising and marketing services (except for cross-context behavioral advertising) Short-term, transient use, including, but not limited to, non-personalized advertising Auditing, related to ad impressions Ensuring security and integrity of Personal Information Debugging to identify and repair errors that impair existing intended functionality · Detecting, investigating, or protecting against malicious, deceptive, fraudulent, or illegal activity |
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Geolocation data |
Our affiliate organizations Service providers that we use to support our business and operations Professional advisors and external auditors |
To provide operational, analytical, and other support for our affiliate organizations Services performed on our behalf (e.g., communications, technical, analytical, web hosting, cloud hosting, and other services) Advertising and marketing services (except for cross-context behavioral advertising) Short-term, transient use, including, but not limited to, non-personalized advertising Auditing, related to ad impressions Ensuring security and integrity of Personal Information Debugging to identify and repair errors that impair existing intended functionality · Detecting, investigating, or protecting against malicious, deceptive, fraudulent, or illegal activity |
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Inferences |
Our affiliate organizations Service providers that we use to support our business and operations Professional advisors and external auditors |
To provide operational, analytical, and other support for our affiliate organizations Services performed on our behalf (e.g., communications, cloud hosting, and other services) · Detecting, investigating, or protecting against malicious, deceptive, fraudulent, or illegal activity |
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Sensitive Personal Information |
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Personal Information collected and analyzed concerning a consumer’s health |
Emergency Health Providers Our affiliate organizations |
To provide accommodations To promote safety for all participants |
- Sales and Sharing of Personal Information
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Category of Personal Information |
Categories of Third Parties to which Information was Sold or Shared |
Purposes for Selling / Sharing |
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Identifiers |
Third-party advertising partners Data analytics providers Title Sponsor of a camp Franchisees To parent or subsidiary companies outside the YEB family of brands |
For marketing, advertising, cross-promotion, certain types of analytics or similar purposes Camp registration or activities To show you relevant ads while you browse the internet or use social media To provide operational, analytical, and other support for independent franchisees
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Personal Information described in Cal. Civ. Code § 1798.80(e) |
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Characteristics of protected classifications |
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Commercial information |
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Internet or other electronic network activity information |
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Geolocation data |
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Professional or employment-related information |
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Inferences |
Submitting Requests Relating to Your Personal Information
If you are a resident of California, you have the right to submit certain requests relating to your Personal Information as described below. To exercise any of these rights, please submit a request through our webform or call us at 1-800-645-3226 Please note that, if you submit a request to know, request to delete, or request to correct, you will be asked to provide 2-3 pieces of Personal Information that we will match against our records to verify your identity. You may designate an authorized agent to make a request on your behalf; however, you will still need to verify your identity directly with us before your request can be processed. An authorized agent may submit a request on your behalf using the webform or toll-free number listed above.
Right to Know. You have the right to know what Personal Information we have collected about you, which includes:
(1) The categories of Personal Information we have collected about you, including
a. The categories of sources from which the Personal Information was collected
b. Our business or commercial purposes for collecting, selling, or sharing Personal Information
c. The categories of recipients to which we disclose Personal Information
d. The categories of Personal Information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of Personal Information
e. The categories of Personal Information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of Personal Information
(2) The specific pieces of Personal Information we have collected about you
Right to Delete Your Personal Information. You have the right to request that we delete Personal Information we collected from you, subject to certain exceptions. Where we use deidentification to satisfy a deletion request, we commit to maintaining and using the information in deidentified form and will not to attempt to reidentify the information.
Right to Correct Inaccurate Information. If you believe that Personal Information we maintain about you is inaccurate, you have the right to request that we correct that information.
Right to Opt Out of Sales and Sharing of Personal Information. You have the right to opt out of the sale of your Personal Information, and to request that we do not share your Personal Information for cross-context behavioral advertising. To opt-out, please click here. To submit a request to opt out of offline sales and sharing, please use our webform.
Right to Non-Discrimination for the Exercise of Your Privacy Rights. If you choose to exercise any of your privacy rights under the CCPA, you also have the right not to receive discriminatory treatment by us.
Personal Information of Minors
We “sell,” as the term is defined in the CCPA, Personal Information to the Title Sponsor of a camp (or other activity) when we share camp participants’ Personal Information with the Title Sponsor. Pursuant to an agreement with the Title Sponsor, we disclose the email addresses of the parent or guardian provided with each camper’s registration, and we also may disclose additional Personal Information (including the camp participant’s Personal Information) included in the registration, but only with the express consent of the parent or guardian who submits the camper registration. We may also provide a camp participant’s Personal Information (included in a camper’s registration during the registration process) to a third-party partner when a parent or guardian requests that such information be shared with such third-party partner. We do not knowingly sell the Personal Information of minors under the age of 18, without express consent from a parent or guardian. Prior to accepting a camper registration, we verify the age of the person submitting the registration based on their date of birth.
Third-Party Marketing Rights
California Civil Code Section 1798.83 permits California customers to request certain information regarding our disclosure of personal information (as defined separately from the CCPA and used throughout this California Privacy Notice) to third parties for their direct marketing purposes. To make such a request, please send an email to info@kecamps.com with the subject “Shine the Light Request.”
Changes to Our California Privacy Notice
Youth Enrichment Brands, LLC reserves the right to amend this California Privacy Notice at our discretion and at any time. When we make changes to this California Privacy Notice, we will post an updated version on our website with the effective date.
How to Contact Us
If you would like additional information regarding our California Privacy Notice, please email us at jphillips@yeb.com or call 1-800-645-3226.